Sound Technologies


Based in Carlsbad, California Sound is the global veterinary imaging leader and most trusted source for digital x-ray, ultrasound, education, PACS, therapy laser, CT, and imaging support. We are proud to be a piece of Mar’s mission in making a better world for pets. We take this mission very seriously and carry it through ever aspect of our business. As a Mar’s company, Sound applies the Mar’s five principles as the foundation to the business and its day-today operations.

Mar’s Five Principles

The Five Principles form the foundation of how we do business today and every day. With 130,000+ Mars Associates working in 80 countries across the globe, clear direction and a moral compass are essential. The long-term future of our business and the planet depends on us to stand for more and take bold action. That’s why we take every opportunity to make a positive impact in this ever-changing world by leveraging our guiding philosophy that has always differentiated us — The Five Principles.

We put The Five Principles at the center of every decision we make. This means:

  • We are committed to Quality of work and contributions to society.
  • We embrace our Responsibility (as individuals and a company) to act now.
  • We base decisions on Mutuality of benefit to our stakeholders.
  • We harness the power of Efficiency to use our resources to maximum effect.
  • We have the financial Freedom to make our own decisions, unrestricted by motivations of others.

We know that what we do is only as good as how we do it, and our actions help us build a better world for generations to come.

Meet Our Team

Tom Jacobi


Tom Jacobi has served as the President of Sound® Technologies since 2012, after serving as Sr VP, Global Sales and Marketing for over 6 years.  Tom served in the USMC at MAG-24 Kaneohe, Oahu and Brooke Army Medical Center and Walter Reed MC in Washington, DC where he completed his Radiology Sciences degree specializing in Diagnostic Ultrasound.  Tom’s commercial work began in 1990 with Toshiba Medical Systems in clinical applications, then sales and sales management with Siemens Acuson in Michigan before joining Sound™ Technologies in 2002.

Alex Senecal

Sr. Vice President, Controller

Alexandra Senecal oversees the accounting, business support, financial planning and analysis functions at SOUND®. Alex joined SOUND® in 2006 as Assistant Controller and has worked closely with senior leadership since her arrival.Alexandra spent most of her career in the software industry including roles at HP, Peregrine, and Macromedia who was later acquired by Adobe. Passionate about technology and animals, the move to SOUND® was a natural fit. She has over 15 years of experience building and leading accounting teams in technology companies with significant operating scale and complexity. Resourceful & innovative, she always searches for new ways to improve the accounting & operational functions and elevate best practices. Alexandra holds a master’s degree in Global Management from the University of Phoenix. In her spare time, Alexandra enjoys spending time with family and friends, reading technical books, hiking, and exploring new fun activities.

Cameron Love

Vice President, Commercial Operations

Responsible for Research & Development, Production, Installation, and Technical Support and Service Teams.  Cameron is responsible for Sound’s 13,000 and growing veterinary clients worldwide in all aspects of product lifecycle and support. In 2005, Cameron began his tenure at Sound. Over the last 17 years he has worked in several key areas of the business to include: Field applications, Project, and Product Management. He has also directly managed Customer Support and Research & Development. During his time spent in Research & Development, Sound is credited with the number one selling Digital Radiography system to date and the industry first, elevator system in a portable equine product. His committed leadership and goal to create a collaborative workforce is key to Sound.  Huh!? Why end with that? In simpler terms every employee should see, deliver, and improve the flow of value to our customers.

Leaders Partner with Leaders

Sound® has decade plus, long-standing relationships and exclusive agreements with the industry’s most prominent original equipment manufacturers of digital radiography detector panels, ultrasound systems and image processing platforms. We partner with our vendors and customers for long-term success. This careful process is built into everything we do.


Plan Your Next Equipment Purchase with Confidence.

Sound® is dedicated to educating veterinarians on state-the-art technology and business best-practices. Our experience over the last 15 years distributing diagnostic imaging equipment and supporting clinicians throughout that equipment’s life-cycle has taught us enough to be experts in our domain.

As an avenue to share this expertise with the veterinary community, we are continually compiling unbiased, practical resources that cover topics across the full breadth of imaging, diagnostics, and therapeutics. This repository of information is built in the form of easily consumable articles and is organized in an on-demand, searchable platform that we call The Knowledge Center.

Visit Our Knowledge Center

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