How to Implement Laser Therapy in Your Veterinary Practice
You’ve learned the benefits of laser therapy. You know that the technology improves patient outcomes and will offer a substantial revenue boost for your practice. But how should you approach implementing laser therapy in your clinic?
Class IV lasers are incredibly versatile, but without proper training and enough hands-on experience, your efficacy can suffer in certain applications. Also, until your technicians feel comfortable administering laser therapy, they will be reluctant to recommend it to pet owners.
You can overcome these concerns by creating a plan to implement laser therapy in your practice. If you are new to laser therapy, your plan should incorporate the following components:
- Start by using laser therapy on high-efficacy applications. This will give your technicians more confidence to administer the modality and recommend it to pet owners;
- Recommend laser therapy as an alternative to chronic pain medications that potentially have adverse side effects. This is a good way to introduce your clients to the benefits of laser therapy;
- Use laser therapy to treat surgical incisions. This is one of the easiest and most effective applications of laser therapy; and
- Train your receptionist to discuss laser therapy with pet owners while they are in your waiting room.
Read on for a more detailed guide for implementing laser therapy in your practice:
1. Use Laser Therapy in High-Efficacy Applications
Class IV laser therapy is an effective modality, especially after multiple treatments by a trained user. It is not, however, a magic flashlight where you should expect immediate results on the first patient, regardless of the complexity of its condition.
Your technicians may feel nervous or even reluctant to recommend laser therapy until they have administered it successfully and seen the results for themselves. You can start building their confidence by encouraging them to use laser therapy in high-efficacy applications. These include:
- Treating open flesh wounds;
- Treating chronic pain—especially in the back or joints;
- Treating acute trauma; and
- Treating infections—especially ear infections.
Over time, your staff can begin administering laser therapy in more technical applications, such as treating deep-seeded injuries and more systemic and internal-organ-rooted pathologies.
About 80% of patients benefit from laser therapy. For that reason, some clinics use it on every patient as a part of the standard office visit. As your technicians broaden their usage of laser therapy, your practice will start to see a greater return on investment and a substantial revenue boost.
2. Recommend Laser Therapy in Lieu of Chronic Pain Medications
Chronic pain medications can potentially damage an animal’s liver and kidneys. Laser therapy offers a safe alternative to patients who need analgesia, anti-inflammation, or bio-stimulation treatment.
You may have heard success stories of dogs jumping on the bed for the first time in two years after their third laser treatment. Imagine how your clients will respond when you boost their best friend’s quality of life like this while eliminating the harmful side effects of pain medication.
3. Use Laser Therapy to Treat Surgical Incisions
How do pet owners judge the success of a surgery? Chances are, they look at the incision site.
The best veterinary surgeons know how to perform operations in a way that minimizes the recovery time and reduces scarring; however, no matter how skilled your surgeon is, the incision site can heal quicker and look better after administering laser therapy.
As for revenue, adding a small fee to your surgical procedures will be virtually unnoticeable to your clients, but it adds up over time.
4. Introduce Laser Therapy to Clients in the Waiting Room
Big pharmaceutical companies have capitalized on the fact that the waiting room is the perfect advertising opportunity. That’s why they give away branded banners, stands, and waiting room DVDs.
You can leverage the 5 to 10 minutes your clients spend in the waiting room by introducing them to your newest modality: Class IV laser therapy. With doctorVet, it is easy for your receptionist to be trained and certified in laser therapy.
After your receptionist provides a brief explanation of the various applications and benefits of laser therapy, your clients will feel more comfortable saying “yes” when your technician recommends it.
Implementing laser therapy is certainly a process, but with the right approach, you can shorten the learning curve, boost your technicians’ confidence in using the modality, and take full advantage of the many applications of laser therapy.
Class IV laser therapy improves patient outcomes and helps your practice build a reputation for being on the leading edge of veterinary technology. As a result, you will enjoy a substantial boost in revenue by encouraging customer loyalty, attracting new clients, and reducing treatment times.